Most publishing houses have a section dedicated to magazine & brochure printing. It is often the more exciting part of any publishing company as these are colorful and require design and layout skills. The qualified graphic designers do most of the design and layout and the writing of copy is done by the editorial staff. Most of the publishers have their own in-house printing presses making proofing and the signing off on jobs that much easier.

The most important aspect of these publications are that they are high quality and requires high quality photographs as well. They have their own photo shoots by an in-house photographer or they would bring in a photographer if they need a particular styling to the photographs (specifically as in fashion shoots). This is to be assured that they get the best resolution photographs with which to work.

Magazines comes with an established format and layout for the duration of its life. It is usually for it to be a recognizable brand. Each one usually target specific audiences, but if this changes, it would usually affect the layout and format in that a new target market needs to be addressed.

High-end brochures follow the same production as the other publication would. It will also be of high quality and a glossy product. What makes both glossy could be the paper stock or the fact that they would use varnish for it. Sometimes the varnish or gloss paper stocks used throughout or the inners would be matte.

Many times, they use spot varnish to embellish or highlight certain areas or photographs. Varnish is a great way for high-end brochures for products or the estate markets. Brochures are mostly once off prints whereas magazines are published monthly, quarterly or twice a year. The magazines are divided into sections and each has its own editor. The writers, copywriters and freelancers write the content for the different sections. Most common division are food, lifestyle, crafts and so forth. This depends, however, on the type of publication. The main editor decides what will be included or excluded from the publication.

The places where the brochures will be used are different to that of most other publications. It is more of an advertisement or promotional tool. This is why it has to fulfill high standards as well and this means a glossy output. Matte paper or matte varnish is often used as it also gives a great finish. It also gives the publications a different look and feel.

As everybody knows, the magazine cover will be the most significant part of any publication. The cover has the power to trigger a buyer to pick it up and obtain it. It is possible to see this in case you pay a visit to a newsagents and observe the covers on many magazines.
The advertising publication is more often printed for an outside company and, hence, it will carry the client's stamp. Sometimes the client would give the designers the freedom of creativity and leave the layout and design in their hands. The magazine & brochure printing provides the publishing house with an income to be able to continue its production.